Principal Marketing Scientist leading data analysis and statistical marketing measurement methodologies at GEICO. Collaborating with various teams to drive business decisions and create business value through data - driven insights.
About the role
- Associate Director leading development of data and analytics for global vaccine marketing strategies. Collaborating cross-functionally to address key business questions in the pharmaceutical space.
Responsibilities
- Lead development of commercial data and insights for Global Vaccines portfolio priorities
- Conceptualize set of analytics capabilities and tools anchored to our marketing and launch frameworks to support decision making for Global Vaccines portfolio and assets
- Partner with global marketing teams, DHH teams, and other cross-functional teams to drive strategic decisions and increase commercial rigor through all phases of pipeline asset development
- Serve as the Insights & Analytics quarterback to address key business questions through digital, data and analytics capabilities
- Lead Strategic Portfolio Reviews, Trimester Business Reviews (QBRs), Prioritization meetings, etc.
- Proactively manage projects delivery with expertise in data manipulation, analysis, and visualization using tools such as Excel-VBA, PowerBI or similar technologies and capabilities
- Leverage a variety of patient modeling techniques including statistical, patient-flow, and simulations-based techniques for insight generation.
Requirements
- Bachelor's degree, preferably in a science or business-related field
- 5+ years of relevant experience in insights & analytics, strategic planning, advanced analytics, market research, marketing or related roles within the pharmaceutical or biotechnology industry
- Ability to work on-site at our North Wales (Upper Gwynedd), Pennsylvania or Rahway, New Jersey office at least 3 days per week
- Strong communication skills using effective storytelling grounded on data insights
- Comfortable formulating actionable insights and recommendations from commercial analytics into presentations
- Deep understanding of Real-world data assets and commercial healthcare data ecosystem
- Experience conducting secondary data analytics on large datasets using relevant skills
- Relationship-building, problem solving and influencing skills with an ability to collaborate cross-functionally.
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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