Hybrid Customer Marketing Manager

at Motive

• Job title: Customer Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $93,000 - $116,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Customer Marketing Manager enhancing customer engagement at Motive. Leading campaigns and customer advocacy programs to drive retention and business growth in a hybrid role.

Responsibilities

• Execute customer marketing campaigns that support adoption, retention, renewals, and expansion
• Manage customer communications across key moments in the lifecycle, partnering with Customer Success, Sales, Product, and Marketing
• Coordinate closely with internal teams to ensure customer advocacy assets are discoverable, up to date, and actively used
• Maintain campaign calendars, trackers, and workflows to ensure consistent execution
• Design how customers are activated across the business—spanning references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives
• Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions
• Evangelizing the value of customer advocacy internally; this includes articulating advocacy contributions to executive-level audiences
• Produce and manage customer testimonials, case studies, customer spotlights, and reference stories
• Build and maintain a centralized, well-organized repository of customer proof points for Sales and Marketing use
• Manage and grow Motive’s online customer community through consistent programming and engagement
• Execute community initiatives including discussions, recognition programs, and events created for just the community
• Monitor engagement and sentiment, surfacing insights and opportunities to internal teams
• Own day-to-day execution of Motive’s presence on review platforms such as G2, TrustRadius, Capterra, and Gartner Peer Insights
• Run review generation campaigns, including customer targeting, outreach, and follow-up
• Track review performance and trends, escalating insights, risks, or opportunities as needed
• Coordinate internally on responses and actions related to customer feedback
• Support execution of customer-facing events such as webinars, media interviews, and speaking opportunities
• Activate customer advocates for product launches, campaigns, and field marketing initiatives
• Build and maintain an advocate pipeline by consolidating signals from CS, Sales, NPS, product usage, events, and community activity
• Track and report on core metrics, including advocacy participation, community engagement, review momentum, and asset utilization
• Use data and customer insights to improve processes, messaging, and program effectiveness over time
• Manage day-to-day execution of customer marketing programs, including timelines, logistics, follow-ups, and asset delivery
• Coordinate customer outreach, scheduling, approvals, and consent for testimonials, case studies, and advocacy activities
• Maintain clean documentation, trackers, and systems to ensure advocacy efforts are organized, up-to-date, and easy to activate across teams
• Ensure customer-facing experiences—from outreach to delivery—are polished, timely, and positive

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3–5 years of experience in customer marketing, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
• Proven experience launching and managing customer marketing and retention/expansion-focused programs
• Ability to balance customer empathy with business priorities when managing advocacy requests
• Strong storytelling, writing, and customer communication skills
• Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
• Experience in establishing, building, and managing strong customer relationships
• Familiarity with review platforms such as G2 and TrustRadius, customer engagement tools such as Peerbound, and project management solutions like Asana
• Strong project management skills with the ability to manage multiple initiatives end-to-end
• Experience interviewing customers and contributing to written customer stories or case studies is a plus

Benefits

• Health insurance
• Dental care
• Optical care
• Paid time off
• Sick time off
• Short term disability coverage
• Long term disability coverage
• Life insurance
• 401k contribution