CRM Analyst supporting marketing campaigns for a major jewelry brand in Brazil. Collaborating with teams to analyze customer behavior and optimize CRM strategies.
Responsibilities
Assist in planning, executing and monitoring customer-targeted marketing campaigns.
Configure and segment customer lists for specific campaigns using SQL.
Collaborate in creating content briefs and promotional materials for CRM communications.
Analyze customer behavior data to identify patterns and opportunities for improvement.
Generate reports on CRM campaign effectiveness and make data-driven recommendations.
Assist in maintaining and updating the customer database, ensuring information is accurate and up to date.
Implement data-cleaning practices to ensure data quality.
Collaborate on integrating different CRM and marketing automation systems.
Assist in troubleshooting issues related to CRM platform usage.
Work together with marketing, sales and IT teams to ensure CRM strategies align with company objectives.
Requirements
Basic experience with CRM systems (e.g., Salesforce, HubSpot, or similar).
Bachelor's degree in Business Administration, Marketing, Advertising or a related field.
Familiarity with marketing automation tools and audience segmentation.
Ability to analyze and interpret customer data, extracting relevant insights.
Knowledge of Excel, SQL and other data analysis tools.
Strong written and verbal communication skills to collaborate with different teams and interact with customers.
Ability to write clear, concise copy for email marketing campaigns and CRM communications.
Capacity to manage multiple tasks and prioritize activities according to deadlines.
Attention to detail to ensure accuracy in campaigns and analyses.
Basic knowledge of digital marketing, including email marketing, SMS, paid WhatsApp and sales rep scheduling, as well as market segmentation and customer retention strategies.
Willingness to learn new CRM tools and techniques.
Availability to work on-site in Barra da Tijuca, Rio de Janeiro.
Analista de Planejamento Pleno - CRM developing customer relationship strategies to enhance retention at Cheil Brasil. Collaborating with teams to utilize data for improved consumer engagement.
Coordenador(a) de Planejamento CRM desenvolvendo estratégias de CRM para aquisição e retenção de clientes na Cheil Brasil. Focado em otimização da experiência do cliente e crescimento de receita.
Dedicated Customer Success Manager ensuring support for top producer accounts at Trustmark. Responsible for managing relationships and customer satisfaction post - implementation.
Lifecycle & CRM Lead managing customer activation and retention strategies for a health - focused company. Collaborating to enhance customer experience and business metrics through innovative approaches.
Senior Consultant developing Dynamics 365 applications and integrations for Microsoft. Collaborating with project teams for successful delivery within the Microsoft ecosystem.
CRM Specialist optimizing quantitative processes for campaign management at BBVA. Collaborating on multichannel interactions and managing CRM campaigns in Marketing Cloud.
Senior CRM Executive leading automated customer engagement strategies for travelers at loveholidays. Collaborating with teams to optimize CRM workflows and drive sophisticated marketing initiatives.
Staff Customer Success Manager working at Kong, enabling customers to leverage APIs and microservices for business growth. Working collaboratively across teams to enhance customer success.