Senior Director, Brand & Portfolio Management at Mondelēz International developing global category strategies for Snack Bars and Mindful Snacking. Leading key stakeholders to drive profitable business growth.
Responsibilities
Serve as the global category authority for Snack Bars and Mindful Snacking - deeply understand consumer trends, unmet needs, and competitive dynamics, with clear implications for our strategy
Define the long-term Category Vision and 3-year Strategic Plan (SP), prioritized Growth Missions with clarity on Business Unit / Brand relevance and strategic roadmap to achieve
Define the holistic company Mindful Snacking strategy, ensuring it is fully integrated into category, brand, and BU plans, across innovation choices and execution priorities
Make clear, focused strategic trade-offs to drive category growth and portfolio relevance across varying levels of market maturity
Lead the development of clear, actionable “How to Win” playbooks to enable BU excellence execution of our aligned priorities
Partner with BUs and Global Brands through multi-functional Growth Acceleration Teams to strengthen BU plans and share best practices
Partner with R&D and BUs to maximize the quality, sufficiency, and focus of the Category and Mindful Snacking innovation pipeline; identify proven platforms for broader geographical roll out, including acquired brands geo expansion
Monitor performance against the strategic roadmap and recommend corrective actions as needed
Requirements
Senior leadership experience (10+ years) in category strategy, category marketing, brand strategy, or portfolio management within FMCG or adjacent industries.
BA required (MBA strongly preferred)
Highly analytical, motivated, decisive thought leader with excellent managerial skills
Strong strategic mindset with the ability to think broadly, refine questions, translate vision into practical, executable plans
Operates efficiently and effectively in a matrixed environment and demonstrates effective collaboration across multiple layers
Proven ability to lead complex, cross-functional agendas (Marketing, R&D, Strategy, Corporate Development).
Influence senior stakeholders across Global, Regional, and BU teams without direct authority, with a focus on effectively collaborating across all levels of an organization.
Shows a strong ability to influence and work through others
Outstanding written, oral, and presentation-based communication skills that enable the candidate to educate and influence management and senior leaders
Consumer-centricity, insight-led decision-making anchored in both strategy and execution
Strong understanding of the financial implications of strategic choices
Global outlook with sensitivity and awareness of social and cultural differences
Experience integrating well-being, health, or mindful consumption into business strategy is a plus
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