Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Marketing Manager at Metcash leading brand strategy and integrated campaigns for liquor retail brands. Collaborating with media partners, suppliers, and creative agencies in a high-performing, flexible environment.
Responsibilities
- Spearhead the development of our value brand strategy across all banners including Cellarbrations, The Bottle-O, IGA Liquor, and Porters, focusing on brand enhancement and value maximization.
- Innovate and optimize shopper experiences through effective in-store and digital / loyalty executions across traditional and new channels.
- Cultivate partnerships with key suppliers to deliver unparalleled shopper experiences both digitally and in-store.
- Drive the strategy for campaigns with creative agencies, print, and media agencies as well as internal design teams to ensure timely and budget-compliant delivery.
- Facilitate internal collaboration across departments and manage stakeholders, track campaign budgets, and oversee a team comprising a Campaign Manager.
Requirements
- Minimum of 8 years' experience in marketing roles specializing in campaign development and execution
- Demonstrated success in executing through-the-line retail marketing campaigns
- Proficient in budget management and tracking
- Skilled in managing agency partners to ensure successful campaign delivery
- Prior experience in fast-paced retail environments, preferably within the liquor industry, with strong stakeholder management, communication, time management, and project management abilities
- Demonstrated experience in driving team productivity and ability to foster a positive and collaborative team culture
Benefits
- Career Growth: Endless learning and development opportunities
- Parental Leave: 12 weeks of gender-neutral paid leave for primary carers
- Inclusive Culture: Bronze Employer for LGBTQ Inclusion
- Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)
- Mental Health: Gold accreditation by Mental Health Australia
- Flexibility: Flex Ready and Family Friendly Workplace accredited
Job title
Job type
Experience level
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Not specified
Degree requirement
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