Head of Customer Growth leading profitable customer growth for US Value Cards and Personal Loans. Collaborating with cross - functional teams to drive customer acquisition and revenue streams.
About the role
- User Acquisition Manager overseeing marketing campaigns across channels for Meet5. Focused on data-driven user acquisition and campaign optimization in a hybrid work environment.
Responsibilities
- User Acquisition & Campaign Management: You manage and scale our performance marketing campaigns across channels such as Meta, Google, TikTok, and web-to-app campaigns — across multiple markets and languages.
- Budget Allocation: You allocate ad budgets across channels, audiences, and markets to maximize efficiency and ROI.
- Optimization & Scaling: You improve existing channels, test new ones, and ensure our growth remains profitable.
- Data Analysis & Insights: You analyze campaign data to derive actionable recommendations, develop hypotheses around creative performance, and work closely with the creative team to continuously improve our ads.
- A/B Testing & Experimentation: You run ongoing tests across channels and creatives to drive long-term performance improvements.
- Funnel Optimization & Strategy: You help optimize our user journey — from App Store Optimization to landing pages, onboarding flows, and paywalls.
Requirements
- 3+ years of experience in User Acquisition Management or Performance Marketing: Proven track record managing campaigns across channels such as Google, Meta, ASA, TikTok, etc. (experience in the mobile industry is a plus).
- Strong analytical skills & attribution knowledge: Comfortable working with datasets and familiar with attribution frameworks like SKAN or platform-specific models.
- Self-driven & KPI-oriented: You take full ownership of KPI optimization, love A/B testing, and stay curious about industry trends.
- Team-player mentality: You communicate proactively and collaboratively and believe that shared successes and failures are key to team success.
- German & English at a minimum C1 level.
Benefits
- Hybrid model with flexible hours: Find your ideal working style — at least three days in the office and up to two days remote!
- Equipment: Laptop, mouse, or a height-adjustable desk — we provide modern equipment tailored to your needs.
- Start-up atmosphere: A pleasant, spacious office in Frankfurt Ostend with unlimited coffee, drinks, and snacks.
- Team spirit: Monthly team events—table tennis tournaments, office parties, or pub-crawl tours—create a great atmosphere.
- Your personal “Non-Negotiable”: Is there something we absolutely must offer for you to join? Tell us — we’ll do our best to make it happen.
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