Growth Coordinator at Bernoulli Education managing marketing strategies and budgets for student acquisition. Collaborating internally to optimize growth initiatives and improve user experiences.
Responsibilities
Develop and manage the acquisition budget, allocating resources to growth initiatives with high potential financial return.
Analyze financial metrics, such as customer acquisition cost (CAC), to evaluate the performance of growth strategies.
Identify growth opportunities by analyzing the market, competitors, and industry trends.
Develop and implement customer acquisition strategies using paid media as well as content marketing, SEO, affiliate marketing, online advertising, and other channels.
Conduct A/B tests and experiments to optimize strategies.
Collaborate with internal teams such as product, design, and engineering to align growth strategies and the user experience.
Use data analysis tools and metrics to monitor the performance of marketing campaigns.
Requirements
Advanced knowledge of digital marketing techniques, especially paid media on Google Ads and Meta Ads.
Knowledge of SEO, content marketing, online advertising, affiliate marketing, and email marketing.
Familiarity with data analysis tools such as Google Analytics, Data Studio, and Power BI.
Understanding of market trends and best practices in growth marketing and growth hacking.
Benefits
🩺 Health insurance
🦷 Dental plan
💙 Life insurance
🍴 Meal and food allowance on the same card
☕️ Breakfast or afternoon snack at physical locations
🚍 Transportation voucher
🏋️♂️ Total Pass and Wellhub (access to gyms and wellness services)
🎂 Birthday day off
📖 Corporate University
🤰🏽 Pregnancy support program
☎️ Counseling program offering psychological, legal, financial, and social guidance
👰 Wedding gift
🍴 Duo Gourmet
🛍️ Bernoulli Benefits Club: access to a network of partners with discounts on undergraduate and graduate courses, energy bills, language courses, and more for you and your family
🍼🏡 Mothers on a hybrid schedule have 100% remote work from the 6th month of pregnancy until the child is 1 year old
👨👶🏡 Fathers on a hybrid schedule have 100% remote work from the child's birth until the child is 6 months old
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