Programs Associate driving partner growth initiatives at Skroutz. Collaborating across teams to design and execute strategies for marketplace success.
About the role
- Growth Marketing Manager driving customer acquisition for healthcare innovator. Leading strategies and optimizing channels to impact revenue in a hybrid role.
Responsibilities
- Develop and execute strategies to improve organic lead generation (SEO, website optimization)
- Manage outbound campaigns including email marketing and webinar coordination
- Own conference strategy, including planning, execution, and lead capture
- Produce high-quality content (blogs, white papers) leveraging clinical outcome data
- Revamp and optimize sales collateral (pitch decks, pricing guides)
- Support expansion into new markets (e.g., cardiology, insurance payers)
- Ensure brand consistency across all marketing and sales materials
- Track and optimize marketing ROI in collaboration with finance leadership
- Implement AI tools for outreach automation, lead scoring, and performance tracking
- Deliver weekly performance reports on campaign results, conversions, and pipeline growth
Requirements
- Bachelor’s degree in Marketing, Business, or a related field preferred
- 5+ years in a B2B marketing role focused on growth and lead generation (healthcare preferred)
- Strong proficiency in CRM systems, marketing automation tools, and data visualization tools (e.g., Power BI)
- Must reside in the Charleston, SC area for hybrid collaboration
- Experience in healthcare or virtual care marketing
- Familiarity with AI-driven marketing tools and automation platforms
Benefits
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Generous Paid Time Off (PTO)
- No Weekend Work
- Growth and Career Development Opportunities
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