Integrated Marketing Specialist developing and managing Endoscopy-wide marketing programs and collaborating with numerous teams. The role focuses on multi-channel marketing campaigns and supporting healthcare initiatives.
Responsibilities
Develop, implement, and support Endoscopy-wide integrated marketing programs, including: Organic and paid social media campaigns, Email marketing and marketing automation, Content management, US tradeshow coordination and regional society spending activities, Survey creation and reporting (using Qualtrics and Medallia)
Maintain centralized documentation, dashboards, and asset libraries.
Manage vendor routing, approvals, and asset organization.
Leverage insights to strengthen programs and build new strategies.
Build influential partnerships across regional marketing, sales, R&D, medical affairs, regulatory affairs, and other groups to ensure our marketing goals are achieved.
Contribute to an environment of collaboration, trust, achievement and high engagement.
Other duties as assigned with or without accommodation.
Occasional travel required.
Requirements
Bachelors degree
2+ years of relevant experience in marketing/communications
Strong technical and communication skills
Some knowledge of relevant marketing tools/platforms, such as Salesforce Sales Cloud and Marketing Cloud, Adobe, Allego, CustomPoint, Medallia, Qualtrics, Workfront, SharePoint, Invoice/PO management software, Microsoft applications including Excel and PowerPoint
Able to self-motivate, self-teach, and work independently with a focus on details and quality.
Skills in cross-functional collaboration and communication.
Experience in Endoscopy or related healthcare field.
Experience in event and/or campaign management.
Benefits
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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