Hybrid APAC Shopper Marketing Manager

at Mars

• Job title: APAC Shopper Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Melbourne, Australia

About the role

• Shopper Marketing Manager leading retailer-focused activation across Australia for pet care brands. Driving visibility and conversion through creative marketing strategies and campaigns in-store and online.

Responsibilities

• Lead customer marketing activation by developing tailored retailer plans and retail media campaigns that boost visibility, engagement, and conversion across in-store, online, and retail media channels.
• Manage end-to-end creative adaptation, tailoring global assets for local retailer needs and ensuring seamless delivery of high-quality materials.
• Drive portfolio deployment by supporting launches, updates, and rationalisation initiatives with customers to optimize in-market performance.
• Enhance the shopper experience by deploying Perfect Store/Digital Store assets and identifying opportunities to improve shopability across retailer environments.
• Strengthen customer/ retailer advocacy through education programs, localized content, and the rollout of Platinum Partner initiatives.
• Oversee A&CP and Trade Expense budgets, ensuring smart allocation, financial compliance, and clear reporting on investment effectiveness.

Requirements

• A university degree in Marketing or a related field, with a passion for building impactful brand experiences.
• Demonstrated experience in shopper, trade, or customer marketing within FMCG or pet care, with a sharp understanding of how brands win at retail.
• Deep knowledge of omni-channel retail environments, from in-store theatre to digital shelf strategy.
• A proven track record of planning, executing, and analyzing high-impact campaigns that drive visibility and conversion.
• Exceptional project management and organizational skills, with the ability to juggle multiple partners and priorities.
• A strong communicator who excels at building trusted relationships with internal teams, retailers, and agency partners.
• Solid financial acumen, including budget management and ROI evaluation.
• A genuine passion for pets and the premium pet category is a strong advantage.

Benefits

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.