Product Marketing Executive at Perkbox executing go - to - market plans and supporting product launches. Coordinating communication and training for internal teams with a focus on clarity and sales support.
About the role
- Senior Marketing Executive responsible for managing brand activities to drive sales and awareness for luxury beauty brands at LUXASIA.
Responsibilities
- Assist and support the marketing manager and brand manager to plan all brand activities such as, In-store promotions, launches, animations and consumer events to drive brand awareness and retail sales
- Support on event logistics including, sourcing for venue, food & beverage, materials event items, set up, engagement and briefing of all parties involved to drive event to succession
- Support on contractor and agency management including, getting quotations, briefing of agency/contractor/partners on specific brand needs follow up on the execution of the project
- Propose and lead the planning and execution of all communications for marketing and trade activities. (Digital and print)
- Planning of PR events and activities for your brand portfolio with activities such as, press invitation and liaison, RSVP, and event management
- Research and collation of market, competitive and business information and any ad-hoc marketing needs of the team
- Support the brand team in animation and monthly reporting duties when needed
- Assist in administrative responsibilities such as invoice processing and sampling/tester management
- Assist in brand visual merchandising needs such as changing of trans and upgrading of counters
Requirements
- Diploma or Degree holder specializing in Marketing / Mass Communication / Business
- At least 3 years of relevant working experiences in Beauty industry
- Possesses advance level proficiency in Adobe Photoshop and Canva
- Experience in marketing or PR is a plus
- A strong team player with the ability to work in a fast-paced, dynamic environment
- Resourceful, with a positive can-do attitude
- Good communication and interpersonal skills
Job title
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Not specified
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