Senior Marketing Consultant handling digital marketing strategies for financial advisors at LPL Financial. Focused on executing campaigns using various digital marketing channels and enhancing client experiences.
Responsibilities
Be the main point of contact for LPL financial advisors
Execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more
Join the Business Strategy and Innovation (BSI) team to enhance the overall client experience for advisors, large enterprises, and institutions
Identify and address our clients' most significant challenges
Establish LPL as the model of choice in Wealth Management
Requirements
3-5 years hands-on marketing experience required
Excellent verbal and written communication skills
Solid understanding of demand generation, including SEO
Solid knowledge of CRM, inbound marketing tools, and web management
Strong organizational and project management skills
Works well in a fast-paced and ever-changing environment
Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude
Ability to develop and execute sales and marketing strategies
Working knowledge of web design principles, best practices, and content management platforms
Experience creating social media calendars and email campaigns that drive engagement and conversions
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