Customer Success Leader at Planday managing Customer Success Managers for B2B SaaS client retention. Ensuring strong customer partnerships and data - driven growth strategies.
About the role
- CRM Specialist working with marketing team to develop and execute campaigns for gaming company. Focused on player engagement and revenue growth in innovative CRM strategies.
Responsibilities
- Help to develop and execute an annual marketing plan to drive core business KPI’s.
- Contribute to the optimization of the existing Marketing calendar.
- Coordinate and execute Marketing campaigns via CRM tools to reinforce the growth of our segments.
- Ensure all CRM, promotional content/messaging are compliant and that industry standards are enforced.
- Develop tailored VIP Retention and Reactivation marketing strategies to ensure a profitable customer journey and drive player engagement and VIP revenue growth.
- Utilize data analysis to measure and report on campaign performance.
- Provide operational support to CRM team, including campaign analysis, reports and any day-today tasks.
- Liaise with key Stakeholders including Design, CRM and Content teams for execution of CRM Campaigns.
Requirements
- Proven CRM experience of at least 2 years in a similar role
- Experience with Optimove will be considered an asset
- Experience in the gaming industry
- A keen interest for sports betting, casino and understanding of betting clients.
- High Level of English - written communication and grammar, listening and verbal skills
- Proven ability to build strong relationships quickly
- Ability to work in a fast paced, customer centric environment
Benefits
- Vibrant modern office space.
- Hybrid/Remote work arrangements.
- Bi-monthly company wide social and team building activities.
- Lunch vouchers.
- Support in personal and professional growth.
- Pension scheme.
- Private medical and dental insurance coverage for employees + dependents.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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