Store Manager at Lids overseeing retail store performance and training team members for success. Responsible for driving sales results, managing store operations, and ensuring customer satisfaction.
About the role
- Manage audience insights and analytics strategy for digital out-of-home media company. Collaborate with sales and marketing to turn data into compelling narratives for growth.
Responsibilities
- Lead the audience measurement, insights, and analytics strategy for Life Space Digital, aligning with business development, ad sales, and marketing goals
- Manage relationships with third-party audience measurement partners to quantify audience reach that will inform impressions and rate cards
- Manage third-party audience measurement reports for reach, frequency, and impressions that are fed into programmatic exchanges
- Manage relationships with third-party audience insights partners to create profile narratives that inform the ad sales storytelling
- Manage relationships with third-party brand lift and attribution partners to conduct studies that measure campaign effectiveness
- Translate data and research findings into clear, compelling sales stories for client pitches, RFPs, and marketing materials
- Develop and maintain audience profiles by property type, market, and content category to support targeting and positioning
- Stay ahead of DOOH, digital and video media measurement trends to ensure Life Space Digital’s methodology remains competitive and credible
- Support sales teams to advise on measurement solutions that will help close deals
Requirements
- Minimum 5 years of experience in media research, analytics, or insights, with a strong preference for DOOH or digital/video media in an Ad Sales-driven organization
- Expertise in audience measurement methodologies, tools, and metrics relevant to digital out-of-home and cross-platform campaigns
- Proven experience working with third-party measurement and attribution providers
- Strong ability to interpret and simplify complex data for non-technical audiences
- Skilled in building data-driven narratives that support B2B marketing and sales objectives
- Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Excellent communication, presentation, and storytelling skills
- Driven by a fast-paced, entrepreneurial spirit and ability to adapt and pivot in a start-up environment
- Get-it-done attitude with the ability to creatively problem-solve
- Ability to operate across a broad scope, from senior strategic leader to executional manager
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