Hybrid Marketing Executive

at Law Business Research

• Job title: Marketing Executive
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Hong Kong

About the role

• Marketing Executive executing marketing campaigns across APAC events portfolio for Law Business Research. Focused on digital marketing strategies including email and audience engagement.

Responsibilities

• Accurate proofing of emails, including newsletters and targeted campaigns.
• Build emails and create templates.
• Develop an understanding of basic segmentation, dynamic content, A/B testing and page rules, forms, and landing pages etc.
• Execute email marketing campaign activities aligned with marketing plans e.g., sending marketing emails, requesting mailing lists, writing copy, sourcing new data etc.
• Incorporate email testing strategy in marketing plan.
• Develop knowledge of email marketing best practice and competitor trends.
• Conduct a variety of paid campaigns, including boosting post, matched audiences, lookalike profiles and creation of targeted groups.
• Implement a clear testing strategy for organic posts and paid posts.
• Track lead gen/ direct registrations as a result of social campaigns.
• Accurate posting throughout all stage of the campaign including, LinkedIn events, organic posts reflecting available content, during event and post-event posts.
• Build websites accurately.
• Have an excellent working knowledge of Cvent. For example, be able to offer solutions on Cvent, bespoke to different events e.g., if we include add-ons, multiple streams, invitation only events etc.
• Train marketing assistants on all marketing platforms and activities.
• Pull complex data requests for events.
• Have an awareness and be able to act on insufficient internal data.
• Create campaigns in Pardot.
• Become an event marketing specialist in a few brands/ event types.
• Develop a good working knowledge of audience composition and use that to be better adapt copy, segment data and build audiences.
• Have a basic understanding of current trends in the brands you are working on.
• Independently identify important delegates and speakers.
• Be able to understand and identify the different organisation types and segment data accordingly.
• Build marketing plans from templates.
• Build in a testing strategy in line with your marketing plan.
• Have a clear understanding of why marketing plans are structured in such a way.
• Identify cross promotion opportunities with other events and webinars.
• Track feedback of the event, draw out relevant comments and testimonials and make inferences from those.
• Be able to spot and act on registrations trends.
• Report on GA data.
• Adapt marketing plan dependent on the success/ lack of success of different activities.
• Accurately maintain budgets and track ROI.
• Track event revenue and put in strategies to reach targets.
• Report upwards on any of the above.
• Source accurate ‘supporting organisation’ research lists for events you are working on.
• Follow the ‘supporting organisation’ workflow.
• Monitor audiences effectively for your events, constantly ITR and audience composition.
• Flag and act appropriately (organising meetings, flagging with manager) if an event is underperforming.
• Suggest crises management strategies for underperforming events.
• Attend events.
• Coordinate interviews.
• Coordinate interview questions.
• Conduct interviews and network on the day.
• Help with on-the-day ops (as required)..

Requirements

• Proficiency in email marketing platforms (e.g., Pardot, Mailchimp), CMS tools, and social media ad managers.
• Strong written and verbal communication skills.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Collaborative and adaptable approach to working cross-functionally.

Benefits

• 25 Days Annual Leave
• Wellbeing/Gym Allowance
• Private Medical & Dental Cover
• Mandatory Provident Fund
• Employee Assistance Programme
• Birthday Leave
• 2 weeks work from anywhere