Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Digital Trade Marketing Manager for Lavazza enhancing online brand presence and optimizing digital shelf with creative campaigns. Collaborating with teams to analyze performance and engage customers effectively.
Responsibilities
- Ensure consistent brand presence across all online channels by implementing the “Perfect Digital Shelf” (product presentation, content, ratings & reviews, conversion optimization)
- Plan and manage trade marketing initiatives and content optimization for Amazon, Q-commerce and coffee specialist channels in close coordination with E-Commerce and Digital Marketing
- Support digital campaigns, content uploads, performance analyses and reporting
- Participate in cross-functional projects with Digital Marketing, Customer Marketing and E-Commerce
- Operational management of media contacts (omnichannel, Q-commerce) to ensure optimized execution plans in alignment with Sales
- Use data & insights to optimize the customer journey based on relevant KPIs (conversion rate, CTR, share of search, Digital Shelf Score, customer ratings)
Requirements
- Degree in Business Administration, Marketing or a comparable field
- At least 3 years of experience in e-trade or online marketing (FMCG/e-commerce experience advantageous)
- Solid understanding of digital shopper journeys and levers along the digital shelf
- Experience with e-commerce and analytics tools (e.g., Amazon Vendor Central, Google Analytics, Power BI)
- Strong analytical skills and confident numerical competency
- Competence in project management and agile methodologies
- Advanced MS Office skills (Excel, PowerPoint)
- Creative, strategic mindset and high level of initiative
- Business-fluent German and English
Benefits
- Attractive and competitive compensation plus additional benefits (e.g., Sodexo vouchers, gym membership contribution, employee discounts, and more)
- Hybrid work: two Smart Work days per week + three Smart Work flex days per month
- Open, entrepreneurial company culture with room for individual development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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