Director responsible for leading a team in claims assistance at BBVA in Mexico City. Focused on client service and continuous process improvement for enhanced client experiences.
About the role
- Director of MarTech Enablement at Labcorp leading marketing technology strategy and platform adoption. Focusing on scalable customer engagement and team collaboration across MarTech ecosystems.
Responsibilities
- Translate enterprise marketing technology strategy into practical lifecycle frameworks and automation models
- Partner with Marketing, Sales, Product, and Analytics leaders to align MarTech capabilities with revenue growth, acquisition, retention, and engagement objectives
- Develop scalable lifecycle frameworks and reusable automation patterns that support consistent customer engagement across business units
- Serve as the primary business enablement leader helping marketing teams maximize the value of marketing technology platforms
- Establish governance models, best practices, and operational standards for MarTech utilization across the organization
- Champion adoption of MarTech platforms across marketing teams through enablement programs, training, and best practice sharing
- Serve as a key advisor to marketing leadership on how to effectively leverage marketing technology to drive business outcomes
- Help foster a culture of data, technology and AI-driven marketing, experimentation, and continuous improvement
- Provide strategic guidance and leadership during the transition from Oracle Eloqua to Marketo
- Own the strategic roadmap, and governance for Adobe Marketo and Salesforce Marketing Cloud environments across the enterprise
- Develop and execute a phased strategy to integrate, consolidate, or federate multiple Marketo and SFMC instances used by different business units
- Establish enterprise data standards, segmentation frameworks, and reusable lifecycle models across platforms
- Partner with IT and data teams to ensure seamless CRM, CDP, and analytics integration
- Ensure adherence to evolving privacy regulations and enterprise data stewardship standards
- Stay current on emerging technologies, evolving privacy regulations, and trends in CX design
- Lead the utilization of AI/ML capabilities within Adobe, Salesforce ecosystems and other areas of the MarTech stack
- Identify and evaluate emerging AI technologies to enhance both B2B and B2C marketing performance
- Establish experimentation and test-and-learn frameworks to optimize automation programs continuously
- Design scalable automation frameworks and reusable campaign models to improve speed-to-market across platforms
- Serve as a strategic partner to campaign execution leaders, ensuring clear separation between strategy/design and deployment
- Champion change management and enterprise adoption of unified automation standards
Requirements
- Bachelor’s degree
- 10 or more years of experience in marketing technology, marketing automation strategy, and digital transformation
- 5 or more years of experience in one of the MarTech ecosystems: Adobe, Salesforce, or Oracle
- Enterprise-level strategic thinking with strong business acumen
- Familiarity with MarTech ecosystem platforms such as CDP, CRM, analytics, personalization engines, and data platforms
- Cross-platform marketing automation architecture expertise (Marketo + SFMC)
- AI-driven marketing mindset
- Experience supporting platform harmonization or migration initiatives
- Strong influencing skills and ability to lead transformation without direct authority
- Change leadership capability within matrixed organizations
- Comfort navigating complexity across multiple business units
- Demonstrated experience translating business strategy into technology architecture and lifecycle design
- Experience supporting or participating in platform migrations
- Experience managing or integrating multiple marketing automation instances across business units
- Experience integrating AI/ML capabilities within marketing platforms
- Strong executive communication and stakeholder management skills
- Experience operating in highly regulated industries (healthcare preferred)
Benefits
- Medical
- Dental
- Vision
- Life
- STD/LTD
- 401(k)
- Paid Time Off (PTO) or Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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