E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- CRM & E-Mail Marketing Manager at Kreuzfahrtberater enhancing data-driven customer loyalty initiatives. Focused on email campaigns and CRM analysis in the tourism industry.
Responsibilities
- Drive data‑driven revenue growth through targeted communications to boost customer retention
- Plan and implement multi‑stage, automated email campaigns across the customer journey
- Analyze and continuously optimize email marketing campaigns
- Design and conceptualize newsletters, including smart image editing
- Segment and personalize customer communications
- Develop and run A/B tests to optimize relevant KPIs
- Analyze conversion, reactivation and retention rates
- Analyze all customer touchpoints across the customer lifecycle
- Responsible for the preference center as well as subscribe/unsubscribe processes
- Drive and define requirements for the further development of the CRM infrastructure
Requirements
- Solid knowledge in CRM, email marketing, e‑commerce and/or campaign management
- Experience designing and executing audience‑specific campaigns
- Strong understanding of CRM automation and KPI‑based performance analysis
- Confident technical handling of complex customer data and segmentation models
- Proficient with common tracking and analytics tools (e.g., Google Analytics, Matomo)
- Strong language skills in German and English
- Excellent analytical skills and a strong ability to understand complex relationships
- Empathetic customer insight and a good sense of customer needs
- Enthusiasm for the tourism and cruise industry (in‑depth knowledge is a plus but not required)
Benefits
- Permanent full‑time employment
- 30 days of vacation per year
- Up to 3 days of home office per week
- Participation in ship tours and events with our cruise‑line partners
- Discounted cruises for you and your family
- Team budget for joint events
- Informal, first‑name culture with flat hierarchies
- Employer contributions to the company pension plan above statutory requirements, plus capital‑forming benefits
- Subsidy for the Deutschland‑Ticket (public transport pass)
- Access to discounted EGYM Wellpass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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