Marketing Manager overseeing Constant Contact's paid social program across various platforms. Collaborating with teams to optimize campaigns for performance and growth.
About the role
- Senior Performance Marketing Manager at KingMakers driving acquisition performance and building a high-performing in-house marketing function across South Africa and beyond.
Responsibilities
- Own the performance strategy
- Define and execute the performance marketing strategy across paid channels (Meta, Google and beyond).
- Own key acquisition metrics: FTDs, CPA, New User NGR, LTV and overall channel efficiency.
- Shift optimisation from short-term CPA to long-term customer value.
- Drive execution and performance
- Stay close to daily campaign performance and optimization.
- Step into hands-on execution when needed.
- Ensure best-in-class campaign setup, tracking and reporting.
- Build and lead the team
- Hire, manage and develop Performance Marketing Specialists.
- Create a high-performance culture with clear ownership and accountability.
- Set the structure for a scalable in-house function.
- Manage partners and stakeholders
- Manage external partners, platforms and commercial relationships.
- Work closely with Product, Data and Marketing teams.
- Deliver clear weekly and monthly performance reporting to stakeholders.
- Build for scale
- Contribute to expanding performance marketing into new markets over time.
- Help define how performance marketing operates across the group.
- Continuously improve processes, tools and ways of working.
Requirements
- 6+ years in performance marketing with leadership experience.
- Strong hands-on experience across Meta, Google and other paid channels.
- Background in high-performance environments (iGaming, fintech, eCommerce or agencies).
- Experience managing large budgets and delivering against performance targets.
- Strong data-driven approach to decision making.
- Ability to understand and explain performance drivers, not just report numbers.
- Comfortable redefining business metrics into actionable performance marketing KPIs.
- A hybrid operator: strategic thinker who can also execute.
- Experience managing or mentoring team members.
- Strong stakeholder management and communication skills.
- Comfortable working in fast-paced, evolving environments.
- Nice to Have: Experience in iGaming or betting.
- Nice to Have: Experience building or scaling an in-house performance marketing team.
- Nice to Have: Exposure to non-self-serve channels and partner management.
Benefits
- Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
- Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
- Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
- Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
- Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
- Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
- Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
- Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
- Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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