Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Paid Media Manager at LADbible Group driving campaign activations and strategic recommendations across social media platforms. Collaborating with stakeholders to optimize and improve campaign performance.
Responsibilities
- Lead day-to-day campaign activation across various sectors [Commercial, Surveys, LADnation Panel Recruitment, Tech]
- Collaborate with stakeholders to provide campaign updates and troubleshoot issues
- Implement full-funnel activations, performance activations and sophisticated measurement approaches alongside testing plans
- Researching & contributing to audience designs and optimisations across our entire audience suite (Skyrise, Permutive, LADNation, Platform engagers, Platform data etc)
- Lead campaign reporting, measurement, and test/learn strategies with cross-functional teams
- Stay ahead of social media trends and platform changes, translating them into strategic recommendations
- Manage campaign performance against benchmarks across formats and platforms
- Knowledge-share through presentations to internal teams to improve understanding, processes and output quality
Requirements
- Proven experience as a Paid Media Manager with expertise across all social media platforms (Meta, TikTok, Snapchat, Instagram, Google Ads)
- A track record in developing and executing progressive digital strategies for clients
- A deep understanding of the media landscape and a keen eye on emerging platform opportunities
- A test and learn mindset, with a genuine interest in uncovering opportunities for campaign performance growth
- A proven problem-solver, able to proactively spot potential problems, and reacting to issues when they do arise
- The ability to influence stakeholders and drive campaign success through clear communication and strategic thinking
Benefits
- Blended working structure, requiring teams to work in the office 3 days per week
- Equal opportunities employer promoting diversity and inclusion
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Manager leading Paid Media strategy at Real Chemistry. Overseeing media processes and mentoring junior team members in a client - facing role.
Demand Generation Lead overseeing pipeline generation through strategic marketing efforts for hospital systems. Focusing on high - value software sales in the US, UK, and EU.
Performance Marketing Manager focused on B2B Lead Generation & Sales Alignment at innovative real estate company. Collaborating closely with sales and crafting effective marketing campaigns to drive growth.
Marketing Manager overseeing Constant Contact's paid social program across various platforms. Collaborating with teams to optimize campaigns for performance and growth.
Google Campaign Manager optimizing client accounts across Google for a marketing agency. Responsible for campaign management and driving lead generation with analytical approaches.
Ads Manager managing online advertising campaigns on Meta and TikTok for a sustainable underwear startup. Responsibilities include analysis, optimization, and budget management.
Paid Media Specialist taking ownership of paid media campaigns across Google Ads and Meta Ads for a key digital marketing agency client. Managing accounts for performance and growth with minimal admin requirements.
Performance Marketing Lead defining roadmap and driving growth for Upway's e - bike platform. Leading high - performing teams and managing budget for global marketing strategy.
Performance Marketing Manager focused on scaling customer growth for SME banking products at Allica Bank. Leading performance marketing strategies and optimizing campaigns for sustainable growth.