Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Performance Marketing Manager focused on scaling customer growth for SME banking products at Allica Bank. Leading performance marketing strategies and optimizing campaigns for sustainable growth.
Responsibilities
- Lead hands-on campaign execution and strategy across Paid Social (with a focus on Meta Ads), Paid Search, PMax, and other key channels.
- Optimise creative, user journeys, campaign structures, and targeting, with structured experiments & test-and-learn roadmaps to scale results efficiently.
- Plan and deliver acquisition initiatives that balance near-term results with long-term growth goals.
- Ensure all activity is tracked comprehensively and maintain accurate reporting of campaigns and creative.
- Provide clear and actionable recommendations by analysing performance data.
- Manage and develop a small team, fostering ownership and executional excellence.
- Oversee agency and partner performance, ensuring alignment with KPIs and quality standards.
- Set up and optimise workflows and integrations using tools like HubSpot and Zapier.
- Use AI and automation to improve speed, scale, and campaign effectiveness.
- Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition.
- Contribute to go-to-market planning and unify performance with brand-led growth.
Requirements
- 4+ years hands-on experience executing and scaling high-performing Performance Marketing campaigns, ideally with a strong focus on Meta Ads and within B2B or Fintech.
- Owned and delivered robust test-and-learn processes at scale, with specific focus on creative testing systems and user journey testing.
- Strong modelling and analysis skills using Excel and other analytics & visualisation tools.
- Strong understanding of attribution, offline conversion tracking, and tagging.
- Familiar with HubSpot, Zapier, and basic no-code automation.
- Experience managing at least 1-2 direct reports and external partners.
- Bonus: Working proficiency with SQL.
- Bonus: Exposure to Financial Promotions or regulated industries.
Benefits
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Manager leading Paid Media strategy at Real Chemistry. Overseeing media processes and mentoring junior team members in a client - facing role.
Demand Generation Lead overseeing pipeline generation through strategic marketing efforts for hospital systems. Focusing on high - value software sales in the US, UK, and EU.
Performance Marketing Manager focused on B2B Lead Generation & Sales Alignment at innovative real estate company. Collaborating closely with sales and crafting effective marketing campaigns to drive growth.
Marketing Manager overseeing Constant Contact's paid social program across various platforms. Collaborating with teams to optimize campaigns for performance and growth.
Google Campaign Manager optimizing client accounts across Google for a marketing agency. Responsible for campaign management and driving lead generation with analytical approaches.
Ads Manager managing online advertising campaigns on Meta and TikTok for a sustainable underwear startup. Responsibilities include analysis, optimization, and budget management.
Paid Media Specialist taking ownership of paid media campaigns across Google Ads and Meta Ads for a key digital marketing agency client. Managing accounts for performance and growth with minimal admin requirements.
Performance Marketing Lead defining roadmap and driving growth for Upway's e - bike platform. Leading high - performing teams and managing budget for global marketing strategy.
Paid Media Manager at LADbible Group driving campaign activations and strategic recommendations across social media platforms. Collaborating with stakeholders to optimize and improve campaign performance.