Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Demand Generation Lead overseeing pipeline generation through strategic marketing efforts for hospital systems. Focusing on high-value software sales in the US, UK, and EU.
Responsibilities
- Build the pipeline that fuels Genesis AHC’s growth across the US, UK, and EU
- Pipeline generation: hitting the quarterly and annual sourced and influenced pipeline number
- Pipeline quality: ensuring opportunities are in-ICP, well-qualified, and convert at healthy rates
- Pipeline efficiency: defending CAC, payback, and marketing-sourced win rate as we scale spend
- Pipeline coverage: making sure every region and every named target account has the right air cover
- Maintain clean data flow between HubSpot, CRM, enrichment, and the data warehouse
- Own paid acquisition end to end, with LinkedIn and ABM as the spearhead
- Lead the technical SEO foundation for the new domain
- Build and iterate on landing pages directly
- Plan and run the UK/IE events calendar
- Set up and own the measurement layer for everything above
- Operate as an AI-native marketer from day one.
Requirements
- 7 or more years in B2B demand generation, with at least 2 years leading the function
- Deep, hands-on HubSpot expertise (architecture, workflows, reporting, integrations)
- Proven LinkedIn paid and ABM results
- Modern SEO expertise (technical, content, link strategy)
- Hands-on ability to build and ship landing pages (CMS, basic HTML/CSS, A/B tools)
- Hands-on ability to set up your own analytics: GA4, event tracking, attribution, dashboards
- Documented track record of using AI tools to compress timelines
- Strong written communication
- Experience operating across multiple regions, ideally US coverage from a UK or IE base
- Experience running a B2B field marketing or events program with measurable pipeline outcomes.
Benefits
- N/A
Job title
Job type
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Not specified
Degree requirement
Location requirements
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