Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- PPC & ASO Specialist managing search strategies and optimizing app visibility for PokerStars.com. Collaborating across teams to drive performance in the gaming industry.
Responsibilities
- Support the formulation of paid strategies in your designated markets
- Follow through on agreed plans, and manage routine PPC tasks on Google, Bing, and Apple
- Support driving ASO performance forward across all regions, owning the ASO plans
- Monitor budgets and performance metrics for PPC and ASO
- Analyse and compile reports on campaign effectiveness
- Recommend adjustments and optimisation actions to ensure quality of paid campaigns
- Audit and analyse app performance, perform competitor and keywords research
- Produce creative briefs, monitor app sentiment, and optimise to improve app visibility
- Stay informed about the latest ASO trends and contribute to the App Store Optimisation strategy
- Help build and maintain positive relationships with key collaborators and colleagues from other Marketing teams as well as external partners
Requirements
- Initial experience in planning and implementing PPC Search campaigns across Google and Bing
- Understanding of App Store Optimisation along with familiarity with the latest ASO techniques
- Knowledge of app campaigns in Google and Apple desirable
- Understanding of digital marketing, especially paid and organic search engine marketing
- Advanced knowledge of Microsoft Excel and skill in developing insightful reports
- Analytical and focused, with attention to detail
- Strong sense of responsibility, initiative, and ability to meet deadlines
- Great teammate with good interpersonal skills
- Previous experience within the gaming and/or gambling industry
- Experience working with bidding platforms (SA360)
- GA4 proficiency
Benefits
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance
- A personal interest allowance to let you learn something new or pursue a hobby
- External learning support of up to £2,000 or equivalent in local currency
- Dedicated 4 learning “Power Hours” every month during office time
- Full access to the Udemy and Mindtools platforms
- In-house leadership program and many other training opportunities
- Cash gift of £1,000 for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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