Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- CRM Campaign Manager responsible for planning and executing Email and SMS strategies for Banter at Signet Jewelers. Collaborating across teams to ensure successful campaign outcomes.
Responsibilities
- Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel
- Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails
- Own CRM governance as it relates to pop-ups and email and SMS best practices
- Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy
- Monitor competitive CRM communications and share insights across Signet brands
Requirements
- A bachelor's or master's degree in marketing, business, or a related field
- Minimum of 3 years of relevant experience in email planning and execution
- Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
- Familiarity with email builds, deliverability best practices, and troubleshooting techniques
- Experience with audience segmentation and personalization
- Proven experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
- Experience working with marketing automation workflows to deliver timely, personalized messages
- Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
- Experience working cross-functionally and with agencies to execute marketing campaigns
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams, including marketing, creative, ecomm, and technical teams
- A detail-oriented approach to work with a focus on accuracy and quality
- Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends and insights, and provide actionable recommendations to improve future campaigns
- Proven ability to troubleshoot and resolve issues related to marketing campaign configuration, QA, and deployment
- Experience with A/B testing and other testing methodologies to optimize campaign performance
- Knowledge of HTML/CSS is a plus
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
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