Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Lead Marketing & Field Readiness Consultant at KeyBank executing strategies for Embedded Banking solutions. Collaborating across teams to empower sales and ensure effective product positioning.
Responsibilities
- Drive execution of internal readiness and sales activation strategies for new and enhanced Embedded Banking products.
- Develop client-centric narratives and competitive messaging that differentiate KeyBank’s Embedded Banking solutions.
- Build and maintain scalable Embedded Banking sales enablement tools including pitch decks and competitive battle cards.
- Manage a centralized Embedded Banking content repository and gather feedback from the field to optimize Embedded Banking enablement content.
Requirements
- Bachelor’s degree in Marketing, Business, Finance, or related field
- Minimum 5 years of experience in product marketing, sales enablement, or training within financial services industry or fintech B2B experience.
- Strong understanding of B2B financial solutions, especially in Commercial Banking.
- Applied experience building sales enablement frameworks, training content, and product positioning assets strongly preferred.
Benefits
- Eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
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