Assistant Brand Manager supporting the Senior Brand Manager in driving quick meals, snacks & soup brands. Responsible for brand performance, market analysis, and cross - functional collaboration in a leading FMCG company.
About the role
- Assistant Brand Manager supporting the execution of commercial plans for K Brands in the DACH Market. Based in Hamburg, collaborating with marketing and commercial teams for effective activation initiatives.
Responsibilities
- Support the day to day activities defined to activate Brand & Promo plans for K Brands for the DACH Market, and manage the implementation of specific Market commercial initiatives from concept to in store implementation
- Execute the in-store activation and channels activities (Local Customers and channel Activations)
- Conduct the data collection , analysis, reporting and feedback on the effectiveness of previous activation campaigns
- Assist with the deployment of the Shopper marketing strategy for the DACH region: Customer specific marketing (e.g. sampling, retailer loyalty programs)
- Partner effectively with the Commercial Execution, central Marketing Brand Management teams, external agencies on campaigns and activations plans.
Requirements
- A completed degree in Marketing or relevant field
- Proven experience in marketing in FMCG retail environment
- Exposure to brand marketing, issue identification and strategy solutions
- Strong commercial acumen & analytical mindset with an experience working on brands.
- Good stakeholder management skills with ability to confidently interact and influence key decision makers
- Energetic and self-starter with a strong desire to succeed
- Ability to speak and write in English and German fluently.
Benefits
- Comprehensive benefits offer you the support you need through your life events, big or small.
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