Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Brand Manager responsible for driving growth of the Nestea brand through marketing strategies, consumer engagement, and business sustainability. Collaborating cross-functionally to ensure brand performance and innovation execution.
Responsibilities
- Drive the growth of the Nestea brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results.
- Accountable for brand performance, innovation execution, communication development and ensuring consumer‑centricity across all touchpoints.
- Build a deep understanding of target consumers; lead updates of the consumer portrait and engagement funnel for Nestea.
- Activate and protect the Nestea Brand Essence across all brand activities, ensuring consistent and distinctive communication.
- Manage packaging development, NHW dashboards and brand‑related services to continuously improve product superiority.
- Contribute to category strategy and channel execution: define pricing recommendations, propose winning SKUs per channel and support promotional strategy.
- Drive innovation and renovation projects by contributing to idea generation, validating concepts, and executing the I&R pipeline with flawless I2L project management.
- Develop and execute the annual Brand Plan and ICP, monitor brand performance/health, and optimize PFME & TTS investments.
- Partner with communication agencies to develop strong OBPs, Big Ideas and integrated campaigns that enhance brand experience and company reputation.
- Ensure strong cross‑functional collaboration with Sales, Supply Chain, Finance, R&D, Technical and Insights to land plans effectively.
Requirements
- Minimum 3 years’ experience in Marketing, or 3 years in other commercial roles (Sales/CCSD) within Nestlé or FMCG.
- Proven experience working in cross‑functional teams and managing medium‑complexity projects.
- Solid understanding of brand building frameworks: Brand Essence, Consumer Engagement Funnel
- Strong analytical skills with the ability to interpret brand performance, PFME effectiveness and category dynamics.
- Strong communication and stakeholder‑management skills; ability to work with agencies and internal partners.
- Ownership mindset, learning agility and ability to deliver results in a fast‑moving environment.
- Hands‑on digital marketing experience or exposure to omnichannel campaign execution.
- Experience in beverage category or lifestyle brands.
- Prior involvement in innovation pipeline development.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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