Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Senior Brand Strategy Manager shaping and delivering PokerStars brand and marketing strategy across Southern Europe. Translating commercial ambition into compelling marketing strategies driving growth in Casino, Poker, and Sports.
Responsibilities
- Support the development and delivery of the SEU marketing and brand strategy
- Translate commercial strategy into clear, simplified communications and marketing plans
- Lead market, customer, and competitor understanding to guide strategic decisions
- Develop and own 90-day marketing plans for France, Spain, and Portugal
- Partner with Insights to track performance and turn data into actionable recommendations
- Brief and guide Creative, Media, and Engagement teams to ensure strong, consistent execution
- Ensure brand propositions, tone of voice, and visual identity are integrated across all touchpoints
- Identify opportunities to optimise, pivot, or innovate based on performance and insight
- Manage a direct report, supporting their development and performance
- Work closely with compliance, legal, and product teams to ensure all activity meets regulatory requirements
Requirements
- Significant experience in brand, marketing, or communications strategy roles
- Proven ability to translate commercial objectives into clear marketing strategies and plans
- Strong experience in communications planning and briefing creative teams
- Broad understanding of marketing disciplines and how they work together
- Commercially minded, with experience shaping propositions and managing budgets
- Confident stakeholder manager, able to align teams and influence decision-making
- Strong analytical capability, with the ability to turn data into insight and action
- Experience in, or strong interest in, online gaming, sports betting, or entertainment brands
- Fluency or strong knowledge of French, Spanish or Portuguese, highly desirable.
Benefits
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym. *Benefits may vary based on location*
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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