Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
About the role
- Director overseeing brand marketing strategy at Farmacy Beauty, a rapidly growing clean skincare brand. Leading campaigns, product development, and cross-functional team collaboration in New York.
Responsibilities
- Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
- Support development of marketing calendar and program classifications (Budget Planning)
- Continuously protect & calibrate the articulation of our brand across touchpoints to ensure brand equity & resonance
- Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
- Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
- Lead and oversee the development of strategic Go-To-Market drivers within the context
- Lead and oversee the end to end go-to-market campaign process, planning & communication
- Oversee recaps & launch post-mortems
- Work with Copywriters to reflect the brand voice
- Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
- Oversee the development of key new product development building blocks (e.g. insights, SOP)
- Lead and oversee new product messaging, claims development + educational support
- Identify white space opportunities
- Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
- Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches
- Support promotional marketing activities (kits & sets, merchandise strategy)
- Prepare and support presentations for management meetings
- Own budget management for key marketing spend buckets
- Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
- Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
- Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development
Requirements
- 7+ years of professional Marketing experience
- Experience in Beauty industry strongly preferred; passion for the industry is a must
- Detailed, thorough + organized
- Ability to synthesize data to drive business decisions
- Comfortable driving deadlines and holding people accountable
- Creative problem solving expertise
- Able to reliably commute to the NYC office minimum 2 days per week + ad hoc as needed
- Permanently authorized to work in the United States without the need for current or future sponsorship from employer
Benefits
- 15 days PTO + 5 sick/personal days per year
- 16 annual Company holidays
- Health insurance, Dental insurance, Vision insurance
- Life insurance ($25,000 policy, free to employees)
- Commuter benefits (Transit + Parking FSA)
- Health care FSA
- Dependent care FSA
- 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
- 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
- $40/month phone stipend
- Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
- Quarterly Gratis Product Stipend
- Monthly Exercise/Gym Reimbursement
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