Marketing Manager leading marketing for a fast-growing live fitness brand at the intersection of culture and performance. Executes innovative marketing campaigns and builds community engagement through events.
Responsibilities
Own and deliver integrated marketing campaigns to drive ticket sales and event awareness
Plan, launch, and optimise multi-channel activity across paid, owned, and earned media
Manage timelines, budgets, KPIs, and post-campaign reporting
Capture live content at events — workouts, behind-the-scenes moments, talent and partner activations
Edit and publish short-form content for platforms such as Instagram and TikTok
Own the social media calendar and drive daily engagement and community growth
Build and manage influencer and ambassador programmes end-to-end
Source, brief, and track creators and partners to maximise reach and performance
Activate grassroots partnerships with gyms, studios, and local businesses
Work with sponsors and brand partners on cross-promotional activity
Maintain brand consistency across all touchpoints, campaigns, and partnerships
Manage PR agency relationships and press activity
Ensure ticketing platforms and customer journeys run smoothly from launch to post-event
Track performance across channels and campaigns
Analyse results, spot trends, and turn insights into action
Monitor competitors and the wider market to stay ahead of the curve
Requirements
Proven experience in event marketing, ideally within fitness, entertainment, sport, or mass participation
Strong storytelling and copywriting skills
Confidence managing agencies, creators, and creative workflows
Deep understanding of social media and content-led growth
A data-driven mindset with the ability to translate insight into impact
Experience with CRM platforms (e.g. Klaviyo) (Nice to have)
Knowledge of paid social strategy (Nice to have)
Familiarity with design tools such as Canva or Adobe (Nice to have)
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