Local Marketing Manager responsible for regional and local marketing plans at Pets at Home. Collaborating with stakeholders to drive community engagement and client visits through tailored strategies.
Responsibilities
Planning and delivering local and community marketing activity
Developing bespoke marketing plans for priority practices
Developing and designing toolkits and marketing resources for the practice owners use to drive community engagement and client visits
Supporting Business Development Partners in fostering strong partnerships with Practice Owners providing expert advice, analysing their needs and communicating results
Collaborating with the wider Marketing team, leveraging their specialised skills when required
Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns and website/app traffic in order to drive informed decision-making
Continuously analysing campaign and activity performance, adopting a test-and-learn approach across all activities
Requirements
Hands-on experience in local marketing across the marketing mix
Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
Commercially astute, able to generate demonstrable results through effective marketing activities
A team player with strong collaboration skills, capable of building relationships with various stakeholders
Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels
Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders.
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