Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Media Buyer optimizing lead campaigns using performance marketing strategies at Interlead GmbH. Collaborating with creative and data teams to drive growth in a dynamic environment.
Responsibilities
- Planning, execution and optimization of lead campaigns across Google Ads, social and native ads (Taboola, Outbrain, etc.)
- Ongoing analysis of funnel performance, CPL/CPA and conversion rates – deriving concrete actions to scale and allocate budgets to winning channels
- Creation, testing and optimization of creatives and landing pages using AI-driven insights and tools
- Close collaboration with the creative and data teams to quickly turn new ideas into execution
- Market and competitor analysis, identification of new growth opportunities and trends in AI & performance marketing
Requirements
- At least 2 years of experience in performance marketing with a focus on lead generation
- Solid knowledge of Google Ads and native advertising (primary focus); ideally also experience with Meta and TikTok
- Experience using various AI tools for campaign optimization, creative production or data analysis (ChatGPT alone is not sufficient)
- Confident handling of tracking, tag management, Google Analytics, A/B testing and marketing automation
- Strong analytical skills, data-driven mindset and a passion for testing & growth
- Creative sensibility for ad assets and messaging to target leads with relevance and precision
- Team player with initiative, ability to work independently and business-fluent German
Benefits
- A dynamic marketing and tech environment and the opportunity to help build “The Lead Company” together
- A huge market and many internal growth opportunities, because we solve our partners’ biggest problem: we automate new customer acquisition
- Full flexibility in workplace (work remotely or from our headquarter in Bremen Überseestadt depending on role; working from abroad possible by arrangement)
- Full flexibility in working hours (to be arranged individually with your team)
- 30 days of annual leave and the option to take unpaid leave at any time
- We contribute to your company pension plan (the “Interlead pension”)
- Great events every year (summer party & Christmas party)
- Agile working environment (to be as productive as possible we use modern tools like Slack, Monday, Notion, Google Workspace and OKRs/Scrum)
- We subsidize your gym membership (via Urban Sports Club or E-Gym Wellpass)
- Fast decision-making — we are 100% bootstrapped, profitable and not dependent on investors
- An open feedback culture and internal leadership training
- A monthly all-hands meeting, weekly newsletter and regular team meetings so you are always well informed
- For all office-based employees we provide everything you need at our headquarter in Bremen Überseestadt (ergonomic workstations, excellent coffee and espresso, drinks, BBQs, etc.)
- For all home-office employees we provide a €20 monthly home-office allowance
- A referral bonus of €1,000 gross for each new team member you recommend (after successful probation)
- An attractive onboarding package and comprehensive company-wide onboarding
- An internal academy for further training and as a knowledge base, accessible anytime from anywhere
- Dogs are always welcome!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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