Business Analyst B2B driving data strategy and automation in Michelin. Collaborating with Sales and Marketing on digital initiatives and providing insights for decision - making.
About the role
- Product Owner leading B2B data strategy and digital segmentation at Inmetrics. Ensuring data product compliance and operationalizing audience segments for marketing strategies.
Responsibilities
- Lead the B2B data strategy and digital segmentation as a competitive advantage.
- Roadmap management: define and prioritize the backlog for corporate data products (Firmographics and Intent Data) and digital audiences (Individuals/Companies).
- Ensure the quality of the companies' Golden Record (CNPJ, CNAE, Revenue) to support Account-Based Marketing (ABM) strategies.
- Operationalize audience segments in CDP/DMP platforms, focusing on Lookalike models and third-party data enrichment.
- Ensure that all data products comply with LGPD, maintaining ethical standards and information security.
- Validate whether the tools (Ignite, Bluebox) are addressing the real needs of clients' Growth and CRM teams.
Requirements
- Solid experience as a Product Owner for data products or marketing platforms (MarTech/AdTech).
- Deep knowledge of B2B data modeling and CRM/Marketing Automation flows.
- Ability to monitor B2B funnel KPIs (MQL > SQL and conversion rates).
- Soft skills: execution-oriented mindset, proactive attitude, and excellent communication with engineering and data science teams.
- Fluent English, with the ability to operate in multilingual environments and collaborate with international teams.
Benefits
- Bradesco Health Plan (30% co-payment)
- Bradesco Dental Plan (no employee contribution)
- Life Insurance
- Wellhub (Gympass)
- Childcare assistance
- Support for children with special needs
- Payroll-deductible loan options
- Private pension plan
- Pet benefit
- SESC membership
- Conexa telemedicine
- Expense allowance
- Meal and food vouchers
- Multi-benefit card
- Medical plan upgrade option
- We are a socially responsible company: extended maternity and paternity leave
- Support program for pregnant employees
- Newborn gift basket and the book "It Happened When I Was Born"
- Professional development: courses available through the internal university
- 100% remote or hybrid work, depending on project applicability.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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