Marketing Analyst developing and launching products to increase market share at InBetta. Collaborating with creative agencies to execute marketing strategies across various segments.
Responsibilities
Responsible for executing marketing tools and conducting product portfolio analysis and feasibility studies to increase market share and line profitability;
Product development across all stages, including preparing briefs and interfacing with advertising and design agencies;
Support new product projects by defining product positioning and pricing and by proposing sales forecasts;
Support the company’s competitiveness by recommending line and brand positioning, monitoring product lifecycle/performance, and suggesting marketing actions.
Requirements
Bachelor’s degree completed or in progress in Marketing, Advertising, Business Administration, and/or Public Relations
Solid experience in Marketing, preferably in a consumer goods industry;
EXPERIENCE in product formulation, development, launch and post-launch monitoring;
Experience analyzing numbers/results
SAP (desirable)
Intermediate to advanced Excel
Willingness to travel.
Benefits
Health and dental insurance for your peace of mind
Pharmacy assistance to help with medication expenses
Optical allowance to care for your vision
Free psychological counseling — mental health is a priority
Access to Wellhub (Gympass) to stay active
Education assistance for those pursuing further studies
Partnerships with educational institutions offering special discounts
Shuttle transportation (RS: Esteio, Sapucaia, Canoas and São Leopoldo; SP: Araçariguama). If your route isn’t covered, you’re eligible for a public transport voucher (vale-transporte). Some roles include a company car.
Bicycle parking
On-site cafeteria with convenient, tasty meals, or meal voucher (VR) if you are an external worker
Free parking
Home office allowance for those working remotely
Attendance bonus for consistent presence
Production bonus to recognize your effort
Profit-sharing — your contribution makes a difference
Life insurance to protect you and your family
Exclusive discount at LOTS Home Shop
Payroll-deductible loans (consigned credit) with special conditions
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