Demand Generation Manager at Ideagen executing multi-channel marketing campaigns. Working in Sydney to boost awareness and generate pipeline growth across APAC.
Responsibilities
Develop and execute multi-channel marketing campaigns to boost pipeline growth.
Turn business goals into impactful campaign strategies.
Partner with Sales for seamless lead handoff and follow-up.
Optimize campaigns through A/B testing and performance insights.
Manage marketing data and ensure accurate segmentation.
Collaborate on content, paid ads, landing pages, and conversion paths.
Localize global campaigns and manage events to enhance brand presence.
Requirements
A degree in Marketing, Business, or a related field (or equivalent experience).
Around 5 years of experience in demand generation or digital marketing, ideally in software or tech.
Familiarity with Salesforce CRM and marketing automation tools to help manage campaigns.
Comfortable analyzing campaign performance and sharing ideas for improvement.
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