Senior Performance Marketing Specialist focusing on paid search in a growing company. Driving strategy, optimizing campaigns and achieving measurable results in a central role.
About the role
- Senior Paid Media Analyst responsible for creating and managing paid media campaigns primarily on Google Ads and Meta. Working with clients to optimize and develop marketing strategies effectively.
Responsibilities
- Create and set up new paid media campaigns for clients
- Support the PMM/PMPD in the development of the paid media strategy
- Research and analyse new market trends and seasonality fluctuations
- Keep a grip on the market and competitor analysis
- Conduct keyword & audience research
- Work alongside the Audience & Data Insights Team
- Create compelling ads for clients
- Analyse and use conversion tracking data
- Prepare analysis for client monthly and quarterly review meetings
- Ensure basic optimisation practices are carried out
- Conduct A/B Testing
- Ensure day-to-day operations align with campaign strategies
- Contribute to client weekly calls
- Attend client monthly and quarterly review meetings
- Respond to client requests/emails
- Deliver training to the overall department
Requirements
- Hands on experience with Google Ads and social platforms
- Intermediate Microsoft Excel knowledge and skills
- Previous experience in a similar role (Agency or client-side)
- Self-motivated, results-driven, and analytical individual
- Strong organisation and excellent copywriting skills
- Ability to multitask and work well with a team
- A confident and clear communicator
- Creative and strategic thinking
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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