Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Paid Social Manager optimizing campaigns on Meta and TikTok for international social media marketing agency. Collaborating with influencers and creative teams for effective client strategies.
Responsibilities
- You plan, set up and optimize paid social campaigns on Meta, TikTok and Instagram, from initial concept through to ongoing performance optimization
- You analyze campaign data, identify optimization opportunities and turn them into concrete recommendations
- You create reports that genuinely help clients progress — clear, easy to understand, and aligned with their business goals
- You work closely with the influencer and creative teams to ensure paid and organic efforts work together seamlessly
- You actively contribute to pitches and client presentations and provide strategic consultation on paid social
Requirements
- You have at least 2 years of experience in paid social, ideally from an agency or high-growth environment
- You know Meta Business Manager and TikTok Ads Manager inside out and understand how to plan campaigns across the full funnel
- You have a strong instinct for creative assets and understand which formats and hooks perform best on each platform
- Experience with influencer whitelisting or creator ads is a real plus
- You communicate fluently in German and English; additional languages are welcome
Benefits
- Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work from any of our office locations abroad
- We love to see you grow: our careers coach is available for one-to-one coaching sessions and team workshops
- We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
- Prefer to stay home? Our hybrid remote policy lets you work from home two days a week
- Keep your commute short: all our offices are located in city centres
- For motivational high-fives and comforting cuddles, your four-legged friend is absolutely welcome at our offices
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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