Google Campaign Manager optimizing client accounts across Google for a marketing agency. Responsible for campaign management and driving lead generation with analytical approaches.
About the role
- Facebook Ads Specialist managing and optimizing paid social and search campaigns across multiple platforms. Collaborating with cross-functional teams and leveraging AI-powered analytics for performance improvements.
Responsibilities
- Execute, optimize, and report on paid social and search campaigns.
- Support multiple clients and manage simultaneous projects and deliverables across Meta's advertising ecosystem.
- Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs.
- Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team.
- Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention).
- Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed.
- Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives.
- Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance.
- Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations.
Requirements
- 2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns.
- Agency experience (working with multiple clients).
- Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementation.
- Experience with privacy-first tracking solutions and iOS 14.5+ attribution challenges.
- Familiarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max).
- Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization.
- Knowledge of attribution modeling and multi-touch attribution platforms.
- Genuine passion for digital marketing innovation and staying current with platform updates and industry trends.
- Strong analytical thinking and problem-solving abilities.
- Self-starter who thrives with autonomy and minimal supervision.
- Commitment to delivering high-quality work with meticulous attention to detail.
Benefits
- Helium offers medical and dental coverage, covering up to 90% of employee medical premiums.
- We offer a retirement account.
- $100,000 in life insurance for every employee.
- Unlimited PTO after 90 days.
- Paternity leave.
- All the Helium swag you could ever need.
- Fun and collaborative work environment; even the household dog is invited.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Ads Manager managing online advertising campaigns on Meta and TikTok for a sustainable underwear startup. Responsibilities include analysis, optimization, and budget management.
Paid Media Specialist taking ownership of paid media campaigns across Google Ads and Meta Ads for a key digital marketing agency client. Managing accounts for performance and growth with minimal admin requirements.
Performance Marketing Lead defining roadmap and driving growth for Upway's e - bike platform. Leading high - performing teams and managing budget for global marketing strategy.
Paid Media Manager at LADbible Group driving campaign activations and strategic recommendations across social media platforms. Collaborating with stakeholders to optimize and improve campaign performance.
Performance Marketing Manager focused on scaling customer growth for SME banking products at Allica Bank. Leading performance marketing strategies and optimizing campaigns for sustainable growth.
PPC & ASO Specialist managing search strategies and optimizing app visibility for PokerStars.com. Collaborating across teams to drive performance in the gaming industry.
Senior Sales/Campaign Manager focusing on business opportunities and long - term partnerships in satellite communications. Collaborating with stakeholders and leading complex sales campaigns for military projects.
CRM Campaign Manager responsible for planning and executing Email and SMS strategies for Banter at Signet Jewelers. Collaborating across teams to ensure successful campaign outcomes.
Junior Performance Marketing Manager focusing on Meta Ads at Inspyr GmbH, a startup offering unique event formats. Responsible for managing performance campaigns and optimizing results.