Analyst transforming complex data into actionable insights for sales and finance at Hearst. Collaborating across teams to identify revenue opportunities and improve performance metrics.
Responsibilities
Analyze core revenue, demand, and supply metrics to uncover advertiser spending trends, sales performance insights, and revenue opportunities
Build, maintain, and distribute regular reporting that delivers a holistic view of inventory, monetization, and advertising performance across the portfolio
Evaluate ad product and monetization performance, identifying optimization opportunities that balance user experience and revenue growth
Partner closely with Sales, Finance, Product, and leadership teams to deliver insights that inform strategy, prioritization, and decision-making
Contribute to weekly, monthly, and quarterly business reviews and executive-level presentations
Collaborate with business stakeholders and engineering teams to QA data, identify gaps, and improve data pipelines and reporting workflows
Maintain a deep understanding of key data sources including Salesforce (CRM), AdPoint (OMS), ad server data (GAM), and other relevant platforms
Proactively lead analytics-driven projects and processes that enhance transparency across the advertising “pitch to pay” lifecycle
Requirements
Experience analyzing digital advertising, yield, or revenue data in a fast-paced environment
Strong analytical skills with the ability to translate data into clear, actionable insights
Proficiency in Excel and SQL, with experience building reports and dashboards
Familiarity with digital media analytics and automated buying channels
Excellent written and verbal communication skills, with the ability to explain insights to audiences with varying levels of technical expertise
Ability to move quickly, adapt to change, and prioritize effectively
Preferred experience working with Salesforce, ad servers, and order management systems
Preferred background partnering with Sales and Finance teams on performance reporting and analysis
Preferred advanced degree or equivalent practical experience in business, economics, mathematics, or a related field
This role is based in New York City and operates on a hybrid schedule, requiring four days per week in the office.
Benefits
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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