Marketing Manager for H.B. Fuller focusing on product development, market strategy, and event coordination. Collaborating with teams to ensure successful product launches and expert visibility.
Responsibilities
Lead voice of market/customer in early stages
Lead value proposition definition and product positioning plan
Coordinate approvals or third-party lab certifications or testing and initial orders/sample orders
Coordinate product launch plan with key stakeholders and oversee execution
Manage multiple large-scale or cross-functional projects within budget
Work with the marcom team to develop sales tools
Lead event coordination within budget and segment leader alignment
Identify, secure, and execute opportunities to showcase experts in the market
Ensure accurate pricing segmentation in FLIP in collaboration with marketing and sales leaders
Serve as the point person for knowledge on product line promotion, maintenance, and phase-outs
Requirements
Project Management and Marketing Support for New Product Developments (NPIs)
Lead voice of market/customer in early stages
Lead value proposition definition and product positioning plan
Coordinate approvals or third-party lab certifications or testing and initial orders/sample orders
Coordinate product launch plan with key stakeholders and oversee execution
Manage multiple large-scale or cross-functional projects within budget
Work with the marcom team to develop sales tools
Lead event coordination within budget and segment leader alignment
Identify, secure, and execute opportunities to showcase experts in the market
Ensure accurate pricing segmentation in FLIP in collaboration with marketing and sales leaders
Serve as the point person for knowledge on product line promotion, maintenance, and phase-outs
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