About the role

Head B2B Marketing shaping strategies for commercial customers within Good Energy. Driving demand for B2B energy supply and solutions with a focus on growth and results.

Responsibilities

Set the vision and own the end-to-end B2B marketing strategy, translating business growth ambitions into clear, measurable marketing plans across the full channel mix.
Lead the design and execution of integrated B2B campaigns that articulate the value of a complex, end-to-end proposition and consistently generate pipeline and revenue impact.
Act as a senior commercial partner to Sales, Product, Operations and the Executive team, ensuring marketing investment is tightly aligned to revenue targets, customer acquisition goals and long-term growth strategy.
Build, lead and inspire a high-performing marketing team, providing strategic direction, coaching and development while embedding a culture of accountability, high standards and creative excellence.
Drive operational excellence across the function, balancing strategic ambition with disciplined execution, clear prioritisation and strong performance management in a fast-scaling organisation.

Proven B2B or B2C marketing experience, with a strong track record of driving commercial growth and scaling a B2B customer base through effective, insight-led marketing strategies.
Demonstrated success delivering results through integrated, multi-channel go-to-market plans across multiple products and propositions.
Confident people and stakeholder leader, with experience leading teams and presenting clear, compelling insights, performance updates and recommendations to senior and executive stakeholders.
Strategic yet hands-on, combining big-picture thinking with strong project management and attention to detail to deliver at pace.
Commercially astute and resilient, comfortable operating in a fast-growing, high-change environment and balancing competing priorities.
Experienced in complex, cross-functional delivery, working collaboratively across Sales, Product, Operations and partners to deliver campaigns, events and content that drive measurable impact.
Quality-driven and improvement-focused, with the confidence to challenge assumptions, refine approaches and raise standards.
Calm under pressure and highly adaptable, motivated by ambitious targets and committed to delivering high-impact, high-quality outcomes.
Energy supply or energy services experience with be advantageous but not required

£500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
£500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
£500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
20% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.