Responsible for executing in-person and virtual events as Marketing and Events Officer at Glenmede. Overseeing marketing projects and campaigns across the business.
Responsibilities
Collaborate and lead discussions with business lines to determine and implement a strategic plan for all in-person and virtual events.
Understand how specific objectives impact logistics and plan accordingly.
Establish and report on clear KPI’s to determine event effectiveness/success.
Create audit structure and process of event data for future reference.
Create and manage all event/conference project plans; including venue, catering, AV requirements, contract negotiations, etc.
Own distribution lists and reports for all event communications.
Manage virtual events and facilitate communications, follow-up, and reporting.
Routinely assess activities to determine new ideas that will broaden opportunities through special events.
Active engagement in department-specific and firm-wide initiatives.
Requirements
Bachelor’s degree in hospitality management, marketing, business administration, communication/public relations or other related area required.
A minimum of 7 years of event management experience in a professional industry.
Proficient with Microsoft Office (Outlook, Word, PowerPoint and Excel) required.
Knowledge of CRM systems; Salesforce.com and HubSpot preferred.
Proven experience in email automation, registration process, and ROI reporting.
Strong interpersonal, verbal and written communication skills.
Excellent organizational and problem-solving skills.
Strong attention to detail with proven initiative and follow-through.
Ability to travel up to 30% of the time.
Benefits
Competitive health and welfare benefits, including company HSA contributions
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