Marketing & Events Executive at Beam coordinating logistics and executing campaigns. Delivering standout events and campaigns for impactful social change.
About the role
- Marketing Manager overseeing community building and event strategy for Binance in Australia. Leading partnerships and aligning local presence with global brand messaging.
Responsibilities
- Plan and execute end-to-end events
- Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
- Ensure all events are fully compliant with local regulations and internal policies
- Develop “low-hype, high-trust” event formats aligned with current market sensitivity
- Build and nurture a loyal local community (online + offline)
- Identify and manage key community leaders / micro-KOLs
- Create programs that encourage organic advocacy (not just incentives)
- Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
- Translate global brand into locally relevant, trust-driven messaging
- Lead initiatives that position Binance as Responsible, Compliant, User-first
- Partner with PR to ensure alignment between events, messaging, and media narrative
- Identify and execute partnerships with universities, Web3 communities, finance/investment groups, lifestyle/culture spaces
- Build credible local alliances to strengthen brand perception
- Track key metrics: Event attendance & conversion (KYC, activation)
Requirements
- 4–7+ years in events, community, or brand marketing
- Experience in Australia market is a must
- Background in crypto, fintech, or startup environment preferred
- Proven track record of executing high-quality, well-attended events
- Execution-first: You get things done, not just plan
- Strong understanding of Australian culture and audience behavior
- Ability to operate in a highly regulated, sensitive environment
- Excellent stakeholder management (agencies, vendors, partners)
- Comfortable working in a lean / rebuilding team setup
- Grounded, practical, and not hype-driven
- High ownership — acts like a local market owner
- Strong judgment on what not to do (especially in current climate)
- Able to balance global brand vs local nuance
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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