Event Operations Manager leading and executing marketing events for Valrhona. Responsible for planning activities that enhance brand image and customer engagement while fostering sustainability.
Responsibilities
Plan and coordinate company events across the U.S. and Canada, including trade shows, demonstrations, workshops, distributor events, and customer activations.
Maintain and manage the company event calendar, ensuring proper scheduling and coordination across regions and teams.
Serve as the main coordination point between Sales, Marketing, Culinary, and Operations teams, as well as external partners and vendors.
Oversee event logistics and preparation, including venues, invitations, marketing materials, demo kits, product shipments, swag, and operational requirements.
Coordinate trade shows and ensure successful multi-brand presence, including booth organization, signage, shipping, sampling, and promotional materials.
Maintain and ensure proper use of the Event Management platform (Visual Planning), supporting internal teams and ensuring all events are accurately recorded.
Manage event-related budgets and expenses, including tracking costs, collecting receipts, and ensuring adherence to allocated budgets.
Monitor and manage marketing materials, sales tools, and swag inventory, coordinating orders in collaboration with the Marketing team.
Track event performance and KPIs, maintain ROI reporting, and support continuous improvement of event processes.
Requirements
Education/Training:Bachelor’s Degree or equivalent required
Experience: at least 2/3 years of event organization
Location: Brooklyn (at least 2-3 days at the office per week)
Travel requirements: 25% - 30% or about a week per month
Knowledge/Skills/Abilities:
Skilled in project management and event planning
Knowledge of KPIs and marketing techniques for event management
Computer savvy; proficient in MS Office
Outstanding communication and attention to details
Negotiation and budgeting
Excellent organizational skills
A knack for problem-solving
Customer-service orientation
A team player with leadership skills
BSc/BA in PR, marketing, hospitality management or related field is preferred
Ability to multitask and prioritize
Benefits
International travel required – usually once or twice a year
Must be available to work occasional weekends and evenings when participating in company trade or vendor shows; or customer-related events
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