About the role

Marketing Automation Specialist managing CRM activities for Bring! Labs AG by planning and optimizing user journeys. Collaborating with Product, UX, and Design for excellent user experience in a growing software company.

Responsibilities

Develop, implement and scale automated user journeys (onboarding, activation, engagement, retention, winback) on our user engagement platform
Build and maintain multi-stage cross-channel campaigns (email, push, in-app, etc.), including A/B testing of subject lines, layouts, journeys, triggers and send times
Define clear audiences and triggers based on user behavior, segments and attributes, and evolve segmentation logic
Plan, execute and report on user engagement campaigns, including content creation
Use user events, value scores, attribution data and audiences for personalized communication
Interpret CRM and lifecycle metrics in collaboration with B2C Marketing and Product, and derive concrete optimization opportunities and actionable recommendations
Maintain the CRM infrastructure and collaborate with Data/Engineering on events, attributes and integrations, ensuring a structured setup across apps and markets (e.g. naming conventions, templates, etc.)

You are a marketing enthusiast with user-centered thinking and the ability to translate needs into relevant messages.
You enjoy testing, learning and continuous optimization and are always looking for new ways to strengthen user engagement and retention.
You value a proactive working style and ownership of your journeys — and you also enjoy working in a team and collaborating cross-functionally.
Strong analytical skills and experience working with data (e.g. Amplitude, GA4, Looker) are an advantage for this role.
At least 3 years of experience in CRM, lifecycle marketing or marketing automation
Very good knowledge of a modern CRM tool (e.g. Braze, Klaviyo, HubSpot, SFMC)
Creativity in designing campaigns & journeys
Strong skills and experience in creating compelling copy and attractive visuals (e.g. Canva, Adobe Creative Suite, etc.)
Excellent communication skills in German and English and strong project management skills
Experience in the app industry or e-commerce is a nice-to-have
Basic understanding of HTML/CSS for email templates is a plus
Ideally, knowledge of SQL or data modeling

A young, dynamic company with room to take initiative and shape your role for all employees
Flexible working hours with remote work options and cool offices in Zurich, Basel and Berlin
Regular team and company events and a culture that actively promotes team spirit — because only together 👩‍🚀👨‍🚀 can we reach for the stars ✨
Sustainability matters to us: eco-friendly 🍃 mobility options, including a subsidized public transport pass (Half-Fare Card) 🚆
Many other benefits: 25 days of vacation + a day off on your birthday 🎂, the best barista coffee ☕ around, various snacks 🍫, modern hardware 💻, home office allowances, and more.