Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
SI
Hybrid Digital & Marketing Operations Manager – Contraception, Asia Pacific Cluster
Posted last week
About the role
- Digital & Marketing Operations Manager delivering impactful (digital) campaigns for healthcare in AP Cluster. Collaborating to enhance customer experience through data-driven strategies across multiple markets.
Responsibilities
- Create and deliver impactful (digital) campaigns in collaboration with the AP Contraception Brand Managers and other stakeholders
- Manage digital initiatives/engagement channel rollouts that aims to improve our customer/consumer reach and provide better customer experiences
- Turn valuable customer insights into impactful marketing activities
- Collaborate across markets and drive results by continuously optimizing the customer experience by running experiments and documenting failures and scaling successes
- Take responsibility and ownership of problems, ensuring escalation as appropriate.
- Demonstrate how data & analytics can guide our marketing initiatives, making the AP cluster a data-driven organization.
Requirements
- Relevant Bachelor’s Degree is required, Master’s Degree preferred
- Minimum 5 years of experience in digital marketing within healthcare industry
- Strong experience in digital marketing/ omnichannel marketing/campaign design
- Experience with Marketing Automation and Marketing Technology tooling (e.g. Sales Force Marketing Cloud, Veeva, Portals)
- Experience in direct-to-consumer marketing is beneficial
- A data driven mindset with relevant work experience doing quantitative analysis at the digital campaign and customer level
- Fluent English in both speaking and writing. A second language from the AP Cluster would be a plus.
Benefits
- Flexible Work Arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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