Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
About the role
- MBA Summer Intern supporting Marketing team at InvoiceCloud. Analyzing data for improving marketing effectiveness and customer acquisition.
Responsibilities
- Support the Marketing team, specifically within Demand Generation
- Conduct data analysis to identify trends, insights, and opportunities for improving marketing ROI
- Analyze marketing campaign performance and develop reports and dashboards to track key performance indicators (KPIs)
- Analyze paid media campaign performance (LinkedIn Ads and digital channels) to improve targeting, cost efficiency, and pipeline generation
- Optimize LinkedIn Sales Navigator workflows, including account targeting, lead list development, and campaign alignment to improve audience relevance and engagement
- Apply insights from campaign and audience data to refine targeting strategies and improve customer acquisition effectiveness
- Support A/B testing initiatives and campaign experimentation to evaluate and improve marketing effectiveness
- Leverage AI and data analysis tools to enhance marketing insights, automate reporting, and identify new optimization opportunities
Requirements
- Currently enrolled in an MBA program
- Strong analytical skills with experience in data analysis, marketing analytics, or business analytics
- Familiarity with digital marketing channels (LinkedIn Ads, paid media, or campaign analytics preferred)
- Experience with data visualization or reporting tools (e.g., Excel, Tableau, Power BI, or similar)
- Ability to translate data into insights and actionable recommendations
- Strong communication and collaboration skills
- High attention to detail and ability to manage multiple priorities
Benefits
- InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.
- This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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