Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
AL
Hybrid Marketing Automation Manager – 7 Month Fixed Term Contract
Posted last week
About the role
- Marketing Automation Manager managing marketing automation for Columbia Threadneedle Investments. Responsible for delivering a strategically aligned capability and creating impactful marketing assets.
Responsibilities
- Support development and maintenance of Columbia Threadneedle’s marketing automation platform and activities, across all B2B and D2C channels.
- Deliver timely updates across the various systems as required, in line with Columbia Threadneedle risk appetite and policies.
- Create Marketing Cloud Engagement assets such as journeys, emails, landing pages, smart capture forms and data extensions.
- Collaborate and communicate effectively with marketing stakeholders and the Technology team.
- Build strong working relationships with relevant teams to understand brief requirements and help manage stakeholders.
- Collaborate across the marketing team to support the delivery of the broader marketing strategy and key initiatives.
- Advocate for the appropriate use of marketing automation capability with an understanding of related CRM data.
Requirements
- Proven experience of Marketing Cloud Engagement and key capabilities of Email Studio, Web Studio, Journey Builder, Content Builder and Audience Builder.
- Experience and knowledge of marketing automation platform management, campaign delivery and working with technology teams.
- Working knowledge of other industry standard tools such as Salesforce CRM is desirable.
- Experience of lead generation and the role of email in integrated B2B campaigns
- A good eye for detail
- Proactive and prepared to take ownership.
- Good written and verbal skills.
- Graduate or relevant professional qualification.
Benefits
- Flexible working arrangements
- Professional development opportunities
- Equal opportunity employer
- Inclusive culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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