Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.
About the role
- Content & Marketing Operations Specialist managing content production and marketing operations at Abacum. Overseeing SEO execution, email workflows, and website management while collaborating with teams across marketing.
Responsibilities
- Manage the editorial calendar and content pipeline.
- Draft and coordinate with external writers, PMMs, and subject matter experts to produce blog posts, case studies, competitive content, and email copy on schedule.
- Own SEO and AEO execution - publishing optimized content, managing technical SEO updates, building internal links, and monitoring rankings.
- Build and maintain email nurture sequences, newsletter sends, event promotion emails, and lifecycle campaigns in HubSpot.
- Own the Abacum marketing website in Framer.
- Publish new pages, update existing content, manage landing pages for campaigns.
- Own PostHog, Google Analytics 4, and marketing reporting.
- Manage lead routing, lead scoring, email workflows, form management, and CRM hygiene.
- Maintain server-side tracking, UTM conventions, and campaign tracking.
- Admin for marketing tech stack including Framer, PostHog, HubSpot, Semrush, Screaming Frog, AirOps, Stape, and related tools.
Requirements
- 3–5 years in B2B SaaS marketing with experience across both content production and marketing operations.
- Strong HubSpot experience (workflows, lead scoring, email automation, reporting).
- Comfortable with website CMS platforms (Framer, Webflow, WordPress).
- Working knowledge of analytics tools — PostHog, GA4, or similar.
- Solid writing and editing skills.
- Organized and process-oriented.
- Comfortable in a small, fast-moving team.
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Access to Meditopia
- Hybrid working model and flexible working hours
- Personal development including language courses
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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