Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
About the role
- HubSpot Marketing Operations Specialist optimizing B2B marketing systems at WHITEHAT. Responsible for onboarding, implementation, and performance evaluation in a hybrid role.
Responsibilities
- Lead structured onboarding sessions for B2B clients
- Configure email templates, forms, lists, segmentation logic, lifecycle stages, and automation workflows
- Set up lead nurturing frameworks aligned with revenue processes
- Train client teams on system logic, best practices, and operational clarity
- Operate and maintain documented lifecycle stages, lead scoring models, and routing rules
- Monitor data quality, attribution consistency, and system integrity
- Collaborate with Marketing and Sales teams to maintain alignment
- Validate new initiatives before activation to ensure they fit within the governed operating model
- Contribute to continuous improvement of documented marketing processes
- Monitor lifecycle progression and funnel performance across stages
- Analyze MQL–SQL transitions, handoff performance, and lead quality indicators
- Identify bottlenecks and propose structured optimizations
- Adjust scoring thresholds and lifecycle transitions based on performance data
- Use reporting to drive operational decisions and strategic discussions
- Monitor lead acquisition performance across channels (e.g., Google Ads, LinkedIn Ads, Meta, etc.)
- Analyze cost-per-lead, lead quality, and lifecycle conversion impact
- Provide structured recommendations on targeting, segmentation, and funnel alignment
- Ensure paid acquisition strategies align with documented lifecycle definitions and scoring models
- Collaborate with performance marketing stakeholders to improve acquisition efficiency
- Actively engage with modern HubSpot capabilities, including buyer intent signals, behavioral tracking and enrichment, and AI-powered insights and automation support.
Requirements
- 2+ years of experience in B2B Marketing Operations, Marketing Automation, or Revenue Operations
- Experience either in-house (B2B SaaS or structured environments) or agency-side marketing automation
- Hands-on experience with HubSpot Marketing Hub or similar platforms (Marketo, Pardot, ActiveCampaign, etc.)
- Strong understanding of B2B lifecycle stages, scoring logic, and Marketing–Sales alignment
- Knowledge of ad networks and paid acquisition best practices (Google Ads, LinkedIn Ads, etc.) is a strong plus.
- Comfort interpreting funnel, attribution, and pipeline data
- Structured, detail-oriented mindset
- Ability to explain systems clearly — verbally and in writing
- Willingness to work within documented processes and continuously improve them
- HubSpot certifications are appreciated.
Benefits
- Work on complex CRM and RevOps implementations for scaling and enterprise organizations
- Hybrid/remote flexibility
- Clear growth path toward Senior Consultant and Solution Architect roles
- Continuous learning, HubSpot certifications, and exposure to advanced use cases
- Collaborate with experienced consultants and top-tier developers
- Private health insurance
- Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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